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Executive Coaching in 2022: What You Need to Know

Executive Coaching

Executive Coaching: An Introduction

It’s a common misconception that executive coaching is strictly a remedial measure to be imposed on “problem execs” by their superiors. As Harvard Business School Professor and  former Best Buy CEO Hubert Joly noted on our podcast, Leadership Imagined, many executives decline executive coaching due to the fear of being labeled as a weak or underperforming executive. However, Joly points out, every top professional athlete has a coach whose duty is to assist them in performing to the best of their abilities. When an athlete needs coaching, no one interprets that as a flaw. 

Regardless of an individual’s talent or dedication, performing optimally is a challenge in and of itself, and an athletic coach – a professional in the field of performance optimization – is rightly presumed to be indispensable at all levels of competition. So why are executive coaches any different?

In this article, we hope to dispel some of the myths about executive coaches and the practice of executive coaching. 

What is Executive Coaching?

Executive coaching consists of one-on-one interactive sessions between a manager/executive and the coach. 

The coach enables their clients to progress towards achieving their goals and flourish in their organizational performance.

The coaching engagement’s goal is to equip individuals with skills and opportunities to flourish, become more impactful, and contribute to the success of their company. 

According to an organizational researcher, the coach employs a wide range of behavioral techniques and strategies to assist the client in achieving a mutually agreed-upon set of goals to improve their professional performance.

This results in client personal satisfaction, increased goal attainment, problem-solving approach to work obstacles, and much more.

What Techniques and Metrics do Executive Coaches Use?

When working with their clients, executive coaches employ a range of strategies and tools. Ellig Group’s program prioritizes data-driven, empirically validated measures such as the following:

Hogan Assessment

This tool is intended to boost the performance of leaders, team members, and organizations by providing powerful and thought-provoking insights to their clients.

The Hogan assessment provides you with accurate information not only about your own attributes, abilities, and opportunities, but also about your professional reputation. 

This assessment tool will  help you identify and work on your strengths through constructive feedback, in addition, it also discusses the areas for development that may be impeding your success.

CliftonStrengths Assessment

The CliftonStrengths evaluation is one of the tools that allows executives to recognize the areas in which they demonstrate the greatest potential for further development. 

It tracks recurring ideas, emotions, and behaviors. Clients are presented with their top ten talents after taking the assessment, with the help of which individuals and teams can enhance their skills and analyze how to turn their skills into areas of strength that would result in success by focusing and working on them.

Leadership Circle Profile (LCP)

The Leadership Circle Profile is an empirical assessment that evaluates leaders on a wide range of personality and leadership style traits. Unlike many other assessments, LCP draws on input from an executive’s bosses, peers, and direct reports, providing a true 360° perspective on their leadership.

Among so-called “360°” assessments, LCP is unique in that it includes metrics for Creative Competencies and Reactive Tendencies, providing insights into the executive’s internal processes and external interaction style alike.

ICF Certification: The Gold Standard of Executive Coaching

Ellig Group’s executive coaching engagements are all handled by International Coaching Federation (ICF) Certified Coaches. The ICF’s certification programs are a crucial quality control measure in the world of executive coaching and should be considered mandatory when choosing an executive coach. 

ICF certifications are based on time invested in coach specific education. The three major ones are: Associate Certified Coach, Professional Certified Coach, Master Certified Coach. 

What is the Difference Between Business Consulting and Executive Coaching?

The fields of executive coaching and business consulting are frequently confused. While executive coaches and business consultants may sometimes serve superficially similar roles, their approaches can be quite different. At Ellig Group, we like to describe the difference as follows: “a consultant answers questions, whereas a coach questions answers.”

Even though both coaches and consultants aim to improve overall performance, the former is concerned with developing the individual executive as a leader, whereas the latter provides concrete solutions to predefined problems facing the business as a whole.

The definition of executive coaching includes empowering clients to facilitate them in proficient decision-making. On the other hand, Business coaching works collaboratively with an organization to improve its strategies and practices.

Although both types of coaching seek to enhance organizational performance, they meet their objectives differently.

  • Executive coaching is concerned with the individual, whereas business coaching is concerned with the company or division overall. 
  • Business consulting enhances strategies and provides solutions to current issues faced by the business. Executive coaching assists decision-makers individually in improving their techniques and refining their leadership styles.
  • Executive coaching emphasizes one-on-one interaction with the executive being coached. Business consulting is ultimately geared towards generating a report for upper management.

What is the Role of an Executive Coach?

An executive coach helps you to examine your professional style and practices from all standpoints, providing new insights and perspectives. 

An executive coach will help you recognize your personal strengths and weaknesses and work with you to define your objectives. Your coach will point out your potential and share information to help you make better decisions.

The right coach can empower you to perfect your instincts, enhance your judgment, and broaden your viewpoint so you can consistently make excellent, well-informed choices that inspire your team and propel your company forward.

Even strong leaders can benefit from consulting with an executive coach. Leaders must keep learning and improving, something that professional coaching can help them with. 

Areas of Focus Within Executive Coaching:

Executive coaches can help an executive on a variety of different levels. To get the most out of the coaching experience, it may be helpful to identify specific areas to target in advance.

  • Career coaching — takes a “big picture” perspective on the executive’s career. Identifies goals and formulates actionable strategies for achieving them.
  • Organizational coaching — Aids entrepreneurs in defining their goals, working to develop strategies for achieving those objectives, and improving organizational productivity.
  • Leadership coaching— Coaching for individuals who are willing to develop and improve their leadership skills, irrespective of whether they’re an individual employee, manager, or top executive.
executive coaching

What are the Benefits of Executive Coaching?

  1. Meet your objectives more quickly.

Executive coaching allows you to stay focused and systematic. You can accomplish your objectives faster, minimize mishaps, and invest more time in your firm’s success.

  1. Ensure accountability

After establishing your objectives, a coach will hold you responsible for a plan and its deadlines. A good coach will keep you on your toes, and you’ll be grateful at every moment of the journey.

  1. Detects blind spots:

Growth requires introspection. A good coach provides a second set of eyes for looking inwards – one that’s trained to spot things outside your field of vision.

  1. Provides you with unbiased feedback:

Different perspectives are essential in becoming a more impactful, well-rounded executive. It is, therefore, important to listen to your coach with an open mind, take constructive criticism, and reflect on it.  You’ll be shocked at the potential and alternatives that may not have occurred to you previously.

  1. Enables you to achieve your vision:

You’re already ahead of the game if you schedule a weekly or monthly meeting with your coach to discuss your issues and opportunities. During this time, your coach will assist you in clarifying your priorities, addressing issues impeding your progress, and moving your business toward your visions.

Why Executive Coaching is an Invaluable Investment

Following are four crucial reasons why executive coaching will help you drive toward your dream business objectives.

  1. It promotes newfound curiosity

Not all suggestions will be implemented, but by describing them to your executive coach and peer consulting group, you allow yourself access to new perspectives and a realm of possibilities.

  1. It holds you accountable to your vision

An executive coach will help you stay motivated and energized as you work toward long-term objectives. In addition, weekly meetings and check-ins with people who care about your achievements as much as they do about their needs tend to add force to keep your dreams alive.

  1. It removes obstacles that blur your focus

When one gets lost in the maze of daily tasks, it’s near impossible to make time for planning in one’s hectic schedule. That’s when you can count on your executive mentor to help you get away from the day-to-day monotony and concentrate on what will propel your company forward.

Ellig Group’s Executive Coaching Services: Our Approach

Whether you’re seeking to transition, overcome challenges, elevate your leadership style, or enhance your communication skills, our executive coaching services allow decision-makers to unravel their true potential instead of only focusing on problem-solving. 

Our coaches work hand in hand with leaders to set goals and then hold them accountable as they work toward those objectives.

Not only does our professional coaching staff provide the requisite resources to clients, but they also mentor them and provide them all the support as they struggle with complex challenges. 

We preserve space, pay attention to your needs, present complex issues, and make inferences. We create a deeply personal, trusting environment where you can focus on morphing your qualities into a remarkable leader and making an impact.

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Tonie Leatherberry was at Deloitte for nearly three decades where she was the principal architect of The Board Leadership Forum and the NextGen CEO Academy, each of which has had a meaningful impact, ultimately placing more than 70 Black leaders into executive-level and board roles. As Chair Emeritus of the Executive Leadership Council, she created the Chairman’s Council of Academic Achievement to address achievement gaps for students of color in America’s educational systems, and as President of the Deloitte Foundation, the mission was to drive initiatives to develop future leaders through education. She is a passionate leader who has devoted much of her professional life to creating opportunities for women and people of color. Tonie is Lead director for Direct Digital Holdings, and a Board Director at Zoetis Inc. and American Family Insurance.

Cindie Jamison was elected Chair of the Darden Restaurants Board (NYSE: DRI) in September 2023, having served as a Director since October 2014 as part of a complete Board replacement slate through Starboard Value’s proxy fight. Since 2013, she has also served on the Office Depot Board (NASDAQ: ODP) where she Chairs the Audit Committee and is a member of the Compensation Committee. In May 2015, she joined the Big Lots, Inc (NYSE: BIG) Board, and became Chair in May 2022. In May 2023 Cindie stepped down from the Tractor Supply Company Board (NASDAQ:TSCO), a position she has held since 2002, where she was Chairman of the Board, after serving as Lead Director, and Chair of the Audit, Compensation & Corporate Governance Committees. Cindie joined the Board of Save the Children in February 2024.

David Chun, Founder and CEO, Equilar, Inc., has led Equilar since its inception to become one of the most trusted names in the corporate governance community. David has been recognized as one of the “100 Most Influential Players in Corporate Governance” by the National Association of Corporate Directors (NACD), the Disruptor Award by 2020 Women on Boards and Outstanding 50 Asian Americans in Business. David speaks publicly on corporate governance and board diversity matters, including events hosted by The Conference Board, Deloitte, EY, HR Policy Association, KPMG, NACD, NASDAQ, NYSE, The Society for Corporate Governance and Stanford’s Directors’ College. Prior to founding Equilar, David was a Vice President in the Investment Banking Division of Donaldson, Lufkin and Jenrette, a global investment bank that has since merged with Credit Suisse. Before DLJ, David was a management consultant with Bain & Company and also Kenan Systems, a telecom software developer acquired by Lucent Technologies. David serves on the boards of the Commonwealth Club of California, PGA Reach, the Silicon Valley Community Foundation (SVCF) and the Silicon Valley Leadership Group (SVLG). He is on Nasdaq’s Center for Board Excellence Advisory Board and Catalyst’s Women on Board Advisory Council. David is a member of Young Presidents’ Organization (YPO), Past Chair of the SF Bay Chapter, a founding member of the Council of Korean Americans (CKA) and a former board member of the Wharton Center for Entrepreneurship and the Asian Pacific Fund Community Foundation of San Francisco.

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Priscilla Sims Brown serves as President and CEO of Amalgamated Bank, a full-service bank, lender and investment manager with a century-long commitment to advancing positive social change. Amalgamated Financial Corp., the holding company for the Bank, is the first publicly traded (NASDAQ: AMAL) financial institution to be a public benefit corporation. Priscilla guides Amalgamated Bank in championing social responsibility through values-based banking, customer-centric services, and mission focused lending, serving individuals and organizations, including climate groups, foundations, labor unions, advocacy groups, political campaigns, and other socially responsible businesses, who care that their deposits are put to work for good. Priscilla is also dedicated to addressing environmental and social justice issues at Amalgamated Bank. More than 60% of the Bank’s lending and select balance sheet investments are high-impact through affordable housing, nonprofits, and climate solutions. Named one of the Most Powerful Women in Banking in 2023 by American Banker, Priscilla has been featured in The New York Times, TIME Magazine, PBS, and CNBC Changemakers, among others.

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Myra Biblowit is the President Emeritus of the Breast Cancer Research Foundation, the nation’s highest-rated breast cancer research organization with a mission focused exclusively on funding the world’s most promising research. Myra took the helm as BCRF President in 2001 and, after 22 years, retired in April 2023. During Myra’s tenure, BCRF funding enabled breakthroughs in breast cancer prevention, diagnosis, treatment, metastasis, and survivorship. Myra was widely recognized for leading one of the most impactful, financially efficient, and transparent nonprofits in the United States. Prior, Myra was Vice Dean for External Affairs at NYU Medical Center where she headed the Development, Alumni Relations and Public Relations departments. Previously she led the capital campaign as Senior Vice President of the American Museum of Natural History. Earlier, Myra served as Executive Vice President of the Central Park Conservancy. Myra is a member of the Board of Directors of Wyndham Hotels and Resorts, the Housewares Charity Foundation and the Historic House Trust of New York City. She is a member of the New York Women’s Forum, the Yellow for Pink National Council, Extraordinary Women on Boards and serves on the Advisory Board of Project Hope for Ovarian Cancer Research & Education.

Truett Tate is Chairman of a number of Boards, including Reference Point, TLC Lions, Thinkably and the recently retired Chairman of QBE, NA. Truett Tate is also Director of the DEVClever board. Truett has a long and esteemed global executive history including most recently as CEO of ANZ USA, Europe, Japan, Korea and the Middle East. Immediately prior, he was Group Executive (and Board member) at Lloyds Banking Group, responsible for Wholesale & International Banking (Including Global Wealth and International Retail) across the United Kingdom, the Americas and worldwide and prior spending 27 years at Citigroup where he held a variety of senior roles including corporate banking business across each of its regional geographies. Truett’s long board history includes Virgin Group, Ten Group, the BITC, BAB Inc along with many other charitable and academic organizations. A speaker, guest lecturer, philanthropist and professional coach/mentor, Truett has seemingly bottomless energy and passionate interest in a safer, more just, more humane and more sustainable world.

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Janice Reals Ellig

Chief Executive Officer

As the head of the Ellig Group, Janice is dedicated to increasing the placement of women and diverse candidates on corporate boards and in C-suites by 2025. Janice joined the legacy firm in 2000 and became Co-Chief Executive Officer in its transition to Chadick Ellig in 2007; she assumed sole ownership of the company as the Ellig Group in 2017 with a new focus on Reimagining Search. Prior to her career in executive search, Janice spent 20 years in corporate America at Pfizer, Citi and Ambac Financial Group, an IPO from Citibank, where she was responsible for Marketing, Human Resources, and Administration.

Heralded by Bloomberg Businessweek as one of “The World’s Most Influential Headhunters,” Janice is often consulted for her expertise and her commitment to gender parity, inclusion, and diversity. She frequently appears at speaking engagements and as a media guest, and she has penned multiple articles for outlets such as Directors & Boards, Directorship, Corporate Director, The Huffington Post, and Forbes.com. Janice also co-authored two books: Driving The Career Highway and What Every Successful Woman Knows, acknowledged by Bloomberg Businessweek as “the best of its genre.”

A tirelessly active member of the industry and champion of her causes, Janice is Founder of the Women’s Forum of New York’s Corporate Board Initiative and its signature event, Breakfast of Corporate Champions. Since 2011, Janice continues to spearhead this event to honor companies committed to board diversity and to encourage CEOs to sponsor board-ready women for the Women’s Forum database. (LINK: www.womensforumny.org).

Janice is personally committed to several NFP organizations: Board Director of the National YMCA and Past Chair of the YMCA Board of Greater New York; Trustee of the Actors Fund and Committee For Economic Development (CED); Incoming Chair, University of Iowa Foundation; Women’s Forum of New York Past President and Chair of the Corporate Board Initiative; member of the Steering Committee, US 30% Club and The Economic Club of New York.

In recognition for her many philanthropic activities, Janice received the University of Iowa Distinguished Alumni Award in 2011 and the Association of Executive Search Consultants (AESC) Eleanor Raynolds Award for Volunteerism in 2008. Named one of the “21 Leaders for the 21st Century” by Women’s eNews, she was also a recipient of the Channel 21 Award In Excellence for her contribution to “Excellence in the Economic Development for Women.”

“Listening to our clients’ needs, learning their business and understanding their culture is how we present the best talent and provide  a competitive advantage. We place candidates with the character, competencies, commitment, (intellectual) curiosity and courage to make a difference. Our goal is always to go beyond the expected and deliver valuable advice, measurable results and great talent!”

– Janice Reals Ellig

  • Champion of gender parity, diversity, and inclusion
  • Industry expert, speaker, and author
  • Founder of the Women’s Forum of New York’s Corporate Board Initiative
  • Committed board and committee member and philanthropist

T: (212) 688-8671 ext. 226
E: Janice@ElligGroup.com